Ask an artist. A sit-down interview with Bill Millonig. - Ep. 5
A couple of themes have been emerging in my conversations with artists. When I ask them directly how I can help, most pause for a few seconds, and then let me know their thoughts. A first idea floats my way, another pause, and then, a couple more ideas, another pause, this time longer, much longer, and then, almost magically, every person says the exact same thing.
These ideas arrange themselves into two groups. One set of ideas seems to be clustered around supporting the artist’s business behind the scenes. This may be website creation, help with social media, or questions on pricing. Often, these needs are focused on the nuts and bolts of running their businesses. Another set of ideas are focused sharply on selling more art, and connecting with more customers. Basically, growing their income by increasing revenue, and adding to their top line.
The ideas in the second group are related to the different ways the artists can increase their inward flow of money. This is vitally important for any business, but even more so for these artistic small businesses.
I’m especially aware of the flow of money, and I’m sensitive to how my service offerings will impact people and their income. I’m looking for the space where I can make the biggest impact. There isn’t much benefit in me offering a direct one-on-one service that helps with websites, social media, or other business maintenance. The few hours of consulting only takes money from an artist; it doesn’t give money to them.
Artists need more money flowing to them, not away from them.
This is exactly what I’ve been hearing in these conversations, both on and off camera. Whenever I ask how I can help, there’s one answer that, no matter who I’m talking to, reliably echos like a chorus: “You can help me sell my art.”